Building your future,
from the inside.
I'm Tijn Broersen. I join growing East African companies as a hands-on executive and build strategy, propositions and AI-driven automation together with the team.
Hands-on operator
I join the team and do the work myself.
Full-time, embedded
Engagements of several months, working inside the business every day.
Nairobi based, East Africa wide
Set up to work across the region, with a work permit and a local company in place.
Strategy, proposition and automation, built inside your business.
Company Strategy
A clear long-term vision and a step-by-step roadmap to get there, with AI and ESG part of the plan from day one.
Proposition Development
Business models, products and customer journeys that customers understand and want to buy, with communication that makes the offer clear.
Automation by AI
Automating the work that slows a team down, from sales and proposals to reporting, and setting up the tools and people to keep it running.
Consultants usually leave when the report is done, and AI vendors tend to sell a tool and move on. I work differently. I join your team full-time for several months and build the plans, the propositions and the automation together with the people who will run them.
If you invest in growing East African companies, I can work inside one of them for a few months: sharpening the strategy, modernizing how the company operates and setting it up for the next stage of growth.
Previous work
A short walkthrough of the AI-automated quotation workflow is in progress and will be added here.
Tijn Broersen
My background is in Mechanical Engineering and Offshore Wind Energy Technology, with two master's degrees from TU Delft and NTNU. Most of my career, though, I've spent building businesses from the inside.
I co-founded Bouwsteen Energy and ran it as COO and CTO, building the company from the ground up in Kenya and Uganda: from the first hires to delivering complete solar projects for businesses and institutions, with AI-driven automation built into how we worked from an early stage.
Before that, I built a new B2C business line at Econic from a five-person founding team to over 40 people, and worked directly with the CEO on a funding round that raised €40M in equity as part of a €125M total raise. I managed a 3-million-customer energy portfolio at Vattenfall, and advised on commercial strategy, proposition development and M&A for Rator and eBee Mobility in Kenya.
That range, corporate scale at Vattenfall, high-growth building at Econic, hands-on founding at Bouwsteen Energy, is what lets me move fast inside a business and see quickly what needs fixing first.
I also bring two working cultures together. Dutch structure, efficiency and directness. Kenyan warmth, relationship-building and entrepreneurial energy. Combined, they make for a team that moves fast and stays human. Communication, quality and hard work are what people mention most when they talk about working with me.
Multi-month, embedded, one company at a time.
We figure out fit
A short, direct conversation on the problem, the stage of the business, and whether this is the right match.
I move in
A multi-month, embedded engagement, working inside the company alongside the team. One, sometimes two companies at a time.
We grow it further
Starts as a fee-based engagement, with room to grow into a permanent role or equity as the relationship deepens.